3MMAKARIJE
Montenegrin printing company that has been operating successfully for over 3 decades. Their goal was to become a strong competitor in the industry in the countries of the European Union. They needed a special website that could properly highlight their advantages in relation to the competition from the cradles of printing – Germany and Austria.
3MMAKARIJE
Montenegrin printing company that has been operating successfully for over 3 decades on the domestic market. Their goal was to become a strong competitor in the industry in the countries of the European Union. They needed a special website that could properly highlight their advantages in relation to the competition from the cradles of printing – Germany and Austria.
CHALLENGE
If you understand the manufacturing industry, you know what a challenge it is to deal with bigger than yourself. The simplest factors of a good factory are capacity and skill. One does not go without the other, but the question is what is more important for a manufacturing company. Skill makes the product, and capacity the production. Is it possible for a quality product to outperform printing facilities which spread over several hectares? It is possible because we succeeded.
In order to successfully present themselves to buyers in the European Union, the 3MMakarije printing house needed a website which proves that a printing house from small Montenegro can stand side by side with European family printing houses whose traditions are more than 200 years old.
STRATEGY
This was no ordinary collaboration for us. We accepted this business opportunity because of our love for challenges. The mission was clear.
Create a digital product for 3MMakarije that conveys the spirit of professionalism, but also emphasizes the strengths of our client exactly where the weaknesses of European competitors are.
Visual components, functionality, and speed are important features of a digital product. However, its role as a tool that makes companies more successful is a key factor. Whether it is a corporate website, an online store, or an application, you must consider the digital product as an investment that will, to a certain extent, multiply your invested funds. If this is not the case, you have chosen the wrong agency.
OUR WORK
The main system by which this project wins customers is to play on the weight of our client’s strengths, that is, the weaknesses of the competition. The project time frame was 4 to 8 weeks. No software, application, or website requires more than 8 weeks. Of course, this applies only when you work with people who take their assignments seriously. We used half of the time for market research. We carefully took care of the smallest details of the competition’s business. This knowledge allowed us to create a website that perfectly meets the wishes of the 3MMakarije printing company.
RESULTS
Double-digit number of tender offers won on the territory of the European Union, 9 months after the end of the project. Now, the 3MMakarije brand is considered a strong competitor in the field of printing throughout the continent. Business success enabled our client to take care of certain problems in the community. They regularly commit their capacities and their funds for the benefit of the community where they started their printing journey.
After 9 months:
After 9 months:
Offers
+64
Requests for bids kept coming in from all over European Union, exactly what we wanted to achieve.
Tender offers
12
The goals was to work on the competence of 3MMakarije compared to much larger competitors from Austria and Germany.
ROI
420%
The money earned versus the funds invested in our digital product. This is our mission. We created success. Again.
