PUBLICITET
Publicitet is an agency that has award-winning professionals in the fields of public relations and marketing on its team. Their business was based on direct outreach to new clients. Aware that this strategy only works up to a certain monthly revenue threshold, they decided to establish an online presence. Amidst the multitude of options, they chose Focus Coding®.
PUBLICITET
Publicitet is an agency that has award-winning professionals in the fields of public relations and marketing on its team. Their business was based on direct outreach to new clients. Aware that this strategy only works up to a certain monthly revenue threshold, they decided to establish an online presence. Amidst the multitude of options, they chose Focus Coding® for a reason.
CHALLENGE
Good copywriting has an interesting principle – to write less and convey more. The clearer you present the point in as few words as possible, the better job you’ve done.
Innovative digital products. This is how our website begins. Right from the first “scan” of the website that users’ eyes perform, they immediately get all the necessary information. That’s why the folks at Publicitet hired us. They weren’t sure how to professionally and concisely present their services and service packages. However, it doesn’t matter that they didn’t know how to incorporate it into the text because they knew which was the right agency to solve their problems. We can definitely solve yours too.
STRATEGY
After the first call, we immediately knew what needed to be done for a company like Publicitet. Visually, we had to convey a strong message to visitors of Publicitet’s website that this agency can invest in itself, wants to, and knows how to do so. We had to focus on their results. The task was to represent them credibly and prominently.
The goal was to create a website that would leave an impression that Publicitet is much more successful and larger than it actually is. When you have to do this for such a successful and award-winning company, a team of serious professionals is essential.
OUR WORK
Publicitet provided a detailed market analysis. We thoroughly processed the provided information and embarked on the path to success. The deficiency that all other agency websites had, as mentioned in the previous paragraph, was unclear text. They simply filled their offers with technical terminology, making it unclear to potential visitors who would come to the website to learn about services and offerings. In contrast, Publicitet received a responsive, interactive, and clean website that looks revolutionary and is fully tailored to the level of marketing expertise of their target audience.
RESULTS
The most significant benefit of the website is the transformation of the customer base. The reputation that this marketing agency has built over the years became even more pronounced with the website, enabling them to increase project prices by 65% and monthly subscriptions by 40% in the first 9 months after the site was completed. In addition to this, the website has made a significant difference in every aspect between Publicitet and competing marketing agencies.
After 9 months:
After 9 months:
Visits
+24000
Publicitet has become a well-known brand among marketing agencies, and the website deserves significant credit for this achievement
Clients
55%
On average, clients who engaged Publicitet through the website had 55% higher purchasing power compared to the agency’s existing clients.
ROI
13x
The money earned in relation to the resources Publicitet invested in our digital product. This is our mission. We’ve created success. Again.
